Jastal Plumbing Billboard | Studio Hromi LLC

Jastal Plumbing Collaboration: Winter 2022-2023 Billboard Design

I was hired by my brother-in-law's company, Jastal Plumbing, to illustrate and design their winter billboard ad. The idea we came up with together was to advertise tankless water heaters by showing a cutaway of a house with a family waiting in line to use the bathroom, contrasting the warm indoor scene with the cold snowy outdoors. The billboard was installed on Ohio State Route 43 near the intersection at Gaynelle Ave., visible when driving South from Aurora to Streetsboro.

Photograph of Jastal Plumbing winter billboard design by Studio Hromi.

Mockup of Jastal Plumbing winter billboard design by Studio Hromi.

A cartoon illustration of a house cutaway, where we can see one character showering, another waiting in a towel at the bathroom door, and a child sitting cross-legged playing with a rubber duck. The outdoors are snowy, while the indoor scene appears very warm. The slogan "Imagine endless hot water. Go tankless with Jastal Plumbing." is in large letters on the outdoor/right side of the illustration.

A closeup of the previous illustration, centered on the characters waiting outside the bathroom.

A closeup of the previous illustration, centered on the bathroom portion of the artwork.

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